Why Stories Stick
Module 2 of 8, about 32 minutes. The brain science behind narratives that land and linger.
Discover what brain and memory research suggests about why some stories stay with people whilst others fade, and explore the science behind stories that can lower resistance, build empathy and change minds.
What it covers
- When Brains Sync: The Neural Coupling Phenomenon
- Character-Driven Stories and the Oxytocin Question
- Transported: Why Stories Can Lower Resistance
- The Story Memory Advantage: Why Stories Outlast Facts